Unclear Views by Floor
- The Commercial Risk
- Buyers question high-floor premiums without verified views.
- What Manzili Delivered
- Verified view analysis: 3D elevations show the exact Holy Mosque and concourse sightlines from every floor.
Case Study · Masar Destination
Holy Mosque Views, Verified Floor by Floor
Manzili built the browser-based 3D twin, sales gallery hardware and sales training for Erth Real Estate Development's SAR 2B+ three-tower development in Makkah's Masar Destination.
Live twin3 towers850 m to the Holy Mosque
- Erth Real Estate Development
- 3 Luxury Towers
- SAR 2B+ Value
- Masar Destination, Makkah
- Client
- Erth Real Estate Development
- Project
- Masar Ma’ab · 3 luxury residential and hospitality towers, up to 31 floors · 81,000+ m² built-up living area · over SAR 2 billion
- Location
- Masar Destination, Makkah
- Scope
- WebGL digital twin · Sales gallery touch tables · Sales team training
The Challenge
Selling Holy City Residences Off-Plan
Selling luxury residences 850 meters from the Holy Mosque means proving floor heights, orientation toward the Haram and links to the pedestrian concourse. Static brochures and 2D plans couldn't justify floor-by-floor premiums to private and institutional investors.
Complex Masterplan Context
- The Commercial Risk
- Static maps can't show how Masar's central boulevard connects to the towers.
- What Manzili Delivered
- Masterplan-to-unit navigation: buyers explore district access, parking and pedestrian concourses in 3D.
Long Decision Cycles
- The Commercial Risk
- GCC and international buyers want to verify remotely before they commit.
- What Manzili Delivered
- No-install web access: the WebGL twin streams to remote buyers through a secure link.
Our Solution
An Interactive 3D Twin with Holy Mosque Sightlines
One twin runs on the showroom touch tables and streams to buyers' browsers. It models all three towers with architectural precision, sun orientation and direct pedestrian concourse links.
View & Sightline Verification
- Camera positions model the exact view from each floor toward the Holy Mosque concourse.
- Removes buyer doubt about view premiums across all three towers.
Masar Destination Context
- Includes Masar's 3.6 km boulevard, high-speed rail access and underground bus stops.
- Shows walking times and transport options directly from the residences.
Turnkey Sales Gallery Hardware
- Commercial 65-inch 4K touch tables installed in Erth's sales center.
- Fast touch response for group presentations and investor reviews.
Remote Sharing by Web Link
- Agents send personalized, unit-specific 3D walkthroughs to overseas buyers.
- Nothing to install on the investor's side.
Sales Team Enablement
A Structured Journey for Luxury Investors
Manzili trained Erth's sales team in floor rehearsals to guide high-net-worth buyers from the masterplan to a unit reservation.
District Orientation
Advisors open on the Masar Destination twin, showing proximity to the Holy Mosque, concourse links and transit connections.
Tower Selection & View Check
The advisor isolates Tower 1, 2 or 3 and rotates it to show sun orientation, privacy buffers and verified views.
Floor Plan & Finish Confirmation
The interface moves into 3D floor plans with layouts, hospitality-grade finishes and live unit availability.
Reported Performance
Delivery Outcomes
3
Residential Towers Modeled
Every floor of all three towers, up to 31 floors.
Outcome: Floor-by-floor coverage for off-plan apartment selection.
81,000+ m²
Living Area Modeled
Built-up residential area captured across the development.
Outcome: Buyers compare every apartment type in one model.
0
App Downloads for Buyers
Browser-based WebGL streaming on all major devices.
Outcome: GCC and overseas buyers inspect units from a web link.
99.9%
Presentation Uptime
Commercial 65-inch 4K touch tables.
Outcome: Stable presentations throughout investor launches.
Quality & Compliance
Delivery Standards
BIM Dimension Accuracy
- What We Deployed
- Full engineering CAD ingestion
- Why It Matters
- Exact ceiling heights, window openings and interior areas
In-Kingdom Hosting
- What We Deployed
- KSA cloud infrastructure
- Why It Matters
- Buyer interactions and registration data hosted in-Kingdom under the Saudi PDPL
Hardware Support
- What We Deployed
- Commercial hardware support
- Why It Matters
- On-demand technical support keeps 4K touch screens running
More Case Studies
More Launches We've Powered
FAQ
Questions From Procurement Teams
Not sure which services your launch needs?
A solutions engineer will map your masterplan to the right scope.
Book Technical ScopingNo. Buyers open the web platform in Chrome, Safari or Edge on any phone or desktop. The Unreal Engine 5 app runs only on the showroom hardware we supply.
Built for REGA and Wafi off-plan workflows
Turn Your BIM into a Launch-Ready Sales Twin
Share your Revit, IFC or CAD files under NDA. We scope the twin, showroom hardware and launch support, and deliver a launch-ready twin within 14 working days of data freeze.