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Case Study · Tabuk

A Turnkey Tabuk Hills Sales Center in 48 Hours

Manzili had the Tabuk Hills sales center running in 48 hours, with pre-built showroom hardware, a WebGL twin of the masterplan and sales playbooks for the local team.

Aerial view of the Tabuk Hills digital twin: a central park with a mosque, sports courts and a playground, surrounded by rows of villas.
Live twin4,600+ units2.2M+ m²
  • Institutional Residential Developer
  • NHC Masterplan
  • Tabuk Hills
  • Tabuk
  • Live Regional Sales Center
Client
Institutional Residential Developer
Project
Tabuk Hills · NHC destination masterplan · 2,237,000+ m² · 4,600+ residential units
Location
Tabuk
Scope
WebGL masterplan twin · Plug-and-play sales center hardware · Local sales team training

The Challenge

Running a High-Volume Sales Center Far From Riyadh

A high-volume off-plan sales center in Tabuk needed reliable hardware that didn't depend on scarce local AV specialists.

01

Local Support

Few Specialist Technicians

Regional cities have few AV and GPU specialists, so any hardware fault risks long showroom downtime.

02

Buyer Confidence

Doubts About Off-Plan Homes

Buyers used to inspecting finished homes hesitated to commit to 4,600+ unbuilt units without seeing them.

03

Team Experience

New Sales Teams

Newly hired consultants struggled to explain infrastructure timelines and relied on handing out brochures.

Our Solution

A Turnkey Remote Sales Setup for Tabuk Hills

Manzili delivered a browser-based WebGL masterplan, pre-configured showroom hardware racks and on-site coaching tailored to local buyers.

0101 · Digital Twin

Browser-Based Masterplan Twin

A 2.2M+ m² WebGL model of all 4,600+ homes, parks, schools and commercial facilities, running smoothly at 60 FPS on every device.

  • Accurate TerrainReal elevation contours of the Tabuk plateau
  • Amenity DistancesWalking and driving times to schools and clinics
  • Works in Any BrowserNo installs for buyers or consultants
0203 · Showroom Hardware

Pre-Built Showroom Hardware

Touch tables and presenter consoles shipped pre-configured in flight racks, with remote health monitoring that cuts the need for on-site technician visits.

  • 48-Hour SetupCommissioned within 48 hours of handover
  • Remote DiagnosticsTemperature and GPU load flagged to Riyadh engineers
  • Offline ModePresentations continue during fiber cuts
0304 · Sales Enablement

Sales Team Certification

Hands-on coaching taught Tabuk consultants to guide first-time off-plan buyers through the 3D twin step by step.

  • Masterplan-to-Home StorytellingFrom infrastructure to living spaces
  • Local Objection PlaybooksAnswers on construction timelines
  • Reservation RoutineTimed unit holds before interest fades

Reported Performance

Delivery Outcomes

48 h

Showroom Setup Time

Turnkey Commissioning

Pre-assembled racks arrived in Tabuk and were fully operational within 48 hours, meeting the launch milestone.

0

Hardware Outages in 120 Days

Uninterrupted Presentations

No hardware outage needed an on-site technician in the first 120 days of operation.

2.2M+ m²

Masterplan Modeled

Full Terrain & Infrastructure

Every home, contour, road and amenity in one twin.

4,600+

Homes Modeled

Every Unit Explorable

Each of the 4,600+ homes is selectable in the showroom and on the web.

Quality & Compliance

Delivery Standards

Logistics & Staging

What We Deployed
Factory pre-testing in Riyadh
Why It Matters
Hardware and software load-tested for 72 hours before shipping to Tabuk

System Continuity

What We Deployed
Standby edge processing modules
Why It Matters
Redundant SSD images and automatic reboot keep the showroom running

One Accountable Partner

What We Deployed
Single Master Service Agreement
Why It Matters
Covers the 3D platform, display hardware and sales training

FAQ

Questions From Procurement Teams

Not sure which services your launch needs?

A solutions engineer will map your masterplan to the right scope.

Book Technical Scoping
  • No. Buyers open the web platform in Chrome, Safari or Edge on any phone or desktop. The Unreal Engine 5 app runs only on the showroom hardware we supply.

Built for REGA and Wafi off-plan workflows

Turn Your BIM into a Launch-Ready Sales Twin

Share your Revit, IFC or CAD files under NDA. We scope the twin, showroom hardware and launch support, and deliver a launch-ready twin within 14 working days of data freeze.