01
Buyer Indecision
Identical Floor Plans
The same 2D plan across hundreds of plots confused families, delaying decisions and adding extra showroom visits.
Case Study · Riyadh
633 Villas, Every Plot Explorable in 3D
Buyers at Malfa Al-Assalah explore each of its 633 villas plot by plot on a Manzili 3D twin and showroom touch tables, with sales staff trained for family consultations.
Live twin633 villasSouthwest Riyadh
- Institutional Residential Developer
- NHC Masterplan
- Malfa Al-Assalah
- Southwest Riyadh
- Live Sales Gallery
- Client
- Institutional Residential Developer
- Project
- Malfa Al-Assalah · 633 villas on a 45,000+ m² site, within NHC's 3.85M+ m² Al-Assalah master community
- Location
- Southwest Riyadh
- Scope
- Plot-level WebGL twin · 4K showroom touch tables · Sales team certification
The Challenge
Helping Families Tell Similar Villas Apart
Before construction starts, villa buyers in Southwest Riyadh need to understand plot privacy, sun angles and room sizes.
02
Sun & Privacy
No Way to Check Sun and Privacy
Saudi families weigh sunlight, courtyard privacy and street frontage carefully. Without daylight simulation, decisions stalled.
03
Showroom Tools
Static Scale Models
Acrylic models couldn't show interior variations, so teams struggled to explain finishes and layouts from printed sheets.
Our Solution
An Interactive Sales Console for Riyadh Villa Buyers
A plot-level WebGL twin runs on the showroom touch tables, backed by sales playbooks written for family consultations.
0101 · Digital Twin
Plot-Level WebGL Twin
A lightweight browser app lets buyers inspect each villa plot, checking courtyard boundaries, street access and nearby green spaces.
- Plot Sun-Path StudiesDaylight from morning to evening on each plot
- Interior WalkthroughsFrom ground-floor living to private upper floors
- No DownloadSmooth 60 FPS on showroom and mobile
0203 · Showroom Hardware
65-Inch Showroom Touch Consoles
65-inch 4K touch tables in the Al-Assalah sales gallery let families gather around and explore their future home together.
- Durable Commercial GlassAnti-glare and scratch-resistant
- Split-Screen ComparisonsVilla types and plot sizes side by side
- Local ComputingNo lag on zoom, rotate or interior views
0304 · Sales Enablement
Sales Coaching for Family Consultations
On-site coaching certified the developer's consultants to handle family objections step by step, from plot privacy to finishes.
- Step-by-Step WalkthroughsFrom amenities to garden privacy
- Finish DemonstrationsMaterials and fixtures shown in 3D
- Reservation WorkflowFrom unit selection to timed unit hold
Reported Performance
Delivery Outcomes
633
Villas Modeled
Full Architectural Coverage
All 633 villas, streetscapes and community parks in 3D.
45,000+ m²
Development Modeled
Every Plot in Context
The full site, with roads and green spaces, in one twin.
1:1
Architectural Scale
Setback & Privacy Checks
Exact setbacks, street widths and window positions answer family privacy questions before signing.
0
Hardware Outages
Reliable Showroom
Pre-configured hardware ran through months of busy weekend sales with no failures.
Quality & Compliance
Delivery Standards
Dimensional Accuracy
- What We Deployed
- 1:1 architectural parity
- Why It Matters
- The off-plan model matches the approved villa drawings
Data Privacy (PDPL)
- What We Deployed
- In-Kingdom cloud hosting
- Why It Matters
- Buyer and reservation data hosted in-Kingdom under the Saudi PDPL
Hardware Support
- What We Deployed
- Hardware support agreement
- Why It Matters
- 2-hour dispatch on launch days · 4-hour standard support SLA
More Case Studies
More Launches We've Powered
FAQ
Questions From Procurement Teams
Not sure which services your launch needs?
A solutions engineer will map your masterplan to the right scope.
Book Technical ScopingNo. Buyers open the web platform in Chrome, Safari or Edge on any phone or desktop. The Unreal Engine 5 app runs only on the showroom hardware we supply.
Built for REGA and Wafi off-plan workflows
Turn Your BIM into a Launch-Ready Sales Twin
Share your Revit, IFC or CAD files under NDA. We scope the twin, showroom hardware and launch support, and deliver a launch-ready twin within 14 working days of data freeze.