01
Schedule Risk
A Fixed Opening-Day Deadline
Delivery was tied to the opening morning of Cityscape Global, leaving no margin for schedule slippage or build errors.
Case Study · Cityscape Global
An 8-Tower Masterplan Launch at Cityscape Global
Erth Real Estate Development launched its 8-tower Riyadh masterplan at Cityscape Global with a Manzili 360 platform, offline failover and on-site sales training.
Live twin8 towersCityscape Global
- Erth Real Estate Development
- 8-Tower Masterplan
- King Fahad Road, Riyadh
- Cityscape Global
- Client
- Erth Real Estate Development
- Project
- Thee Erth · 8-tower mixed-use masterplan with Raffles Hotel & Residences, Sofitel serviced apartments, Grade-A offices and a luxury retail mall
- Location
- King Fahad Road, Riyadh
- Scope
- Browser-based 360 web platform · Interactive 3D tours · In-person sales training · Cityscape Global launch support
The Challenge
Launching 8 Towers on a Fixed Exhibition Date
Erth needed a digital sales platform that could present the scale, views and finishes of an 8-tower masterplan to investors and off-plan buyers at Cityscape Global in Riyadh.
02
Network Risk
Overloaded Exhibition Wi-Fi
Crowded convention halls overload event Wi-Fi, risking lag, dropped frames or crashes during VIP buyer meetings.
03
Team Readiness
Sales Teams Under Pressure
Without hands-on training, sales teams under exhibition pressure fall back on paper brochures.
Our Solution
One Connected Setup for Web, Showroom and Exhibition Floor
Manzili combined browser-based 360 navigation, showroom hardware, local network failover and in-person sales coaching.
01No Plugins
Browser-Based 360 Web Platform
A lightweight WebGL model of all 8 towers, podium streetscapes and unit-level view corridors, loading in under 3 seconds on buyers' phones and sales iPads with nothing to download.
- 8-Tower NavigationFull masterplan coverage
- Unit View CorridorsSightline and daylight simulation
- Instant Mobile AccessOpens over standard 4G and 5G
023D Tours
Interactive 3D Environments
Walkthroughs of Raffles Residences, Sofitel apartments and Grade-A office floors let buyers check layouts, ceiling heights and finishes before they reserve.
- Hospitality-Grade ToursDetailed luxury residence inspection
- Office Floor PlatesColumn-free space for corporate tenants
- Unit-Type SelectorsFast layout filtering across 8 towers
03Failover
Exhibition-Ready Failover Setup
Progressive loading and local edge caching kept presentations running independently of public exhibition Wi-Fi.
- Local Edge CachingProtection against venue network dropouts
- Dual-Carrier Failover5G backup for live data sync
- Hardware Swap KitsStandby spares on site
04Sales Coaching
In-Person Sales Team Training
On-site coaching certified Erth's sales consultants on interactive presentations, answering layout and view questions, and digital reservations before the doors opened.
- Touch Table MasteryConfident use under pressure
- Presentation PacingWalkthroughs from masterplan to unit
- Digital ReservationsFrom interest to timed unit hold
Reported Performance Across Cityscape Global
Delivery Outcomes
100%
Uptime Across Cityscape Global
No Event Downtime
No downtime or frame-rate drops were recorded on touch tables or displays across the multi-day exhibition.
<3 s
Load Time
Instant Access
Under 3 seconds to load on showroom touch tables, sales iPads and buyer smartphones, even at peak hall traffic.
0
Plugins or Downloads Needed
Open on Any Device
Buyers and consultants opened the platform in a standard browser, with no plugins or app installs.
8
Towers Visualized
Physical Scale Model Replaced
One digital asset replaced costly physical scale models and is reused in permanent sales centers and web campaigns.
Quality & Compliance
Delivery Standards
Open Web Architecture
- What We Deployed
- Standard WebGL / HTML5 core
- Why It Matters
- No third-party plugins and no firewall exceptions for buyers or IT teams
Data & Asset Protection
- What We Deployed
- Encrypted asset streaming
- Why It Matters
- Architectural CAD and BIM geometry protected against unauthorized extraction
On-Time Delivery
- What We Deployed
- Every milestone delivered on schedule
- Why It Matters
- On-site engineers on the exhibition floor for the full event
More Case Studies
More Launches We've Powered
FAQ
Questions From Procurement Teams
Not sure which services your launch needs?
A solutions engineer will map your masterplan to the right scope.
Book Technical ScopingNo. Buyers open the web platform in Chrome, Safari or Edge on any phone or desktop. The Unreal Engine 5 app runs only on the showroom hardware we supply.
Built for REGA and Wafi off-plan workflows
Turn Your BIM into a Launch-Ready Sales Twin
Share your Revit, IFC or CAD files under NDA. We scope the twin, showroom hardware and launch support, and deliver a launch-ready twin within 14 working days of data freeze.