01
Planning Constraints
Strict Height and Setback Rules
Municipal height limits and privacy setbacks near the Prophet's Mosque need exact validation, which 2D floor plans can't provide.
Case Study · Madinah
A 6,000-Unit Madinah Community, Explored in 3D
Families buying off-plan at Al-Mukiman in central Madinah explore their future homes on a Manzili 3D twin and showroom touch tables, guided by trained sales staff.
Live twin6,000+ units3.5M+ m²
- Institutional Residential Developer
- NHC Masterplan
- Al-Mukiman
- Central Madinah
- Live Sales Center
- Client
- Institutional Residential Developer
- Project
- Al-Mukiman · NHC destination masterplan · 3,545,000+ m² · 6,000+ residential units
- Location
- Central Madinah
- Scope
- WebGL masterplan twin · Multi-touch sales gallery displays · Sales team certification
The Challenge
Clear Answers for Multi-Generational Family Buyers
Family buyers in central Madinah decide together, and they need to see height limits, setbacks and privacy clearly before they commit to an off-plan home.
02
Showroom Adoption
Slow Tools, Back to Brochures
Across 3.5M+ m², slow-loading portals pushed consultants back to printed brochures and WhatsApp PDFs at peak family visiting hours.
03
Family Decisions
Many Decision-Makers
Extended families who can't read blueprints take longer to agree, delaying reservations.
Our Solution
A Turnkey Sales Setup for Al-Mukiman
The Al-Mukiman sales center runs on a browser-based WebGL twin and showroom touch tables, with structured sales playbooks for the frontline team.
0101 · Digital Twin
Browser-Based Community Twin
A no-download WebGL masterplan of all 3.5M+ m² of Al-Mukiman, showing building massing, roads, mosques, schools and plot-level daylight in 4K at 60 FPS.
- Community ExplorationAerial navigation across 6,000+ homes
- Boundary ContextAccurate distances to the Prophet's Mosque area
- Under 3-Second LoadSmooth on 4G and 5G mobile browsers
0203 · Showroom Hardware
Sales Gallery Hardware
65-inch 4K multi-touch tables installed in the permanent sales center, backed by local computing that removes network lag in busy consultations.
- Multi-Touch TablesRated for all-day showroom use
- Dual-Display ModeTouch table mirrored to LED walls
- Local Edge CachingNo dependence on public Wi-Fi
0304 · Sales Enablement
Sales Playbooks for Family Buyers
On-site coaching replaced passive feature tours with a structured presentation built for Saudi family buyers.
- Masterplan-to-Home SequenceFrom community infrastructure to living room
- Objection HandlingAnswers on privacy and nearby mosques
- Digital Reservation FlowFrom unit inspection to timed unit hold
Reported Performance
Delivery Outcomes
6,000+
Residential Units Modeled
Every Plot in 3D
Each plot in the community can be explored in the twin.
3.5M+ m²
Masterplan Modeled
Full Community Context
Roads, mosques, schools and setbacks across the whole masterplan.
<3 s
Mobile Load Time
Shared with the Whole Family
Buyers shared twin links with family members who couldn't attend, loading in under 3 seconds on Saudi mobile networks.
99.9%
Presentation Uptime
Stable Sales Gallery
Local caching kept the gallery running smoothly at 60 FPS through peak sales seasons.
Quality & Compliance
Delivery Standards
Architectural Accuracy
- What We Deployed
- Full BIM / CAD coordinates
- Why It Matters
- Matches the approved municipal masterplan and infrastructure data
Data Hosting
- What We Deployed
- In-Kingdom data hosting
- Why It Matters
- Buyer data hosted in-Kingdom under the Saudi PDPL
Hardware Service
- What We Deployed
- Hot-standby hardware
- Why It Matters
- Pre-configured replacement parts minimize showroom downtime
More Case Studies
More Launches We've Powered
FAQ
Questions From Procurement Teams
Not sure which services your launch needs?
A solutions engineer will map your masterplan to the right scope.
Book Technical ScopingNo. Buyers open the web platform in Chrome, Safari or Edge on any phone or desktop. The Unreal Engine 5 app runs only on the showroom hardware we supply.
Built for REGA and Wafi off-plan workflows
Turn Your BIM into a Launch-Ready Sales Twin
Share your Revit, IFC or CAD files under NDA. We scope the twin, showroom hardware and launch support, and deliver a launch-ready twin within 14 working days of data freeze.